Kara Diggles

Marketing

Project Overview

At Nordson MEDICAL, I led marketing initiatives focused on building scalable, high-performing campaigns for technical medical device products. This work emphasized consistent messaging, strong visual systems, and measurable performance across channels.

Role
Creative Direction and Design, Campaign Strategy, Copywriting, Marketing Automation, Data Analysis
Scope
Multi-channel campaigns spanning paid advertising, landing pages, website UI and UX, and supporting campaign assets
Goal
Increase awareness and conversions for Nordson MEDICAL products, trade shows, and lead-generation initiatives while supporting long-term marketing scalability.

Challenges

The campaigns needed to raise awareness and drive conversions for highly technical medical device components in a competitive market. To be successful, they had to maintain a consistent brand presence across multiple platforms. Equally important was ensuring the campaigns were structured to support tracking, optimization, and clear business outcomes.

Solutions

I developed scalable marketing systems and campaign assets that could be reused, measured, and optimized across products, divisions, and initiatives. My approach focused on pairing strong creative execution with technical rigor, ensuring each campaign was visually consistent, strategically aligned, and performance-driven.

Nordson MEDICAL Fluid Components Catalog
A comprehensive Nordson MEDICAL fluid components part catalog, designed and fully laid out at over 100 pages and thousands of SKUs, providing a clear, organized reference for customers and sales teams.
Luers White Paper
A Nordson MEDICAL white paper, authored and conceptualized, with design direction provided to another designer to ensure technical clarity, visual consistency, and alignment with brand messaging.
Nordson MEDICAL Trade Show Booth
A trade show booth developed using Nordson MEDICAL's design system, with creative guidance and feedback provided to align the booth with established visuals and messaging.
Nordson MEDICAL Sell Sheets
A standardized set of Nordson MEDICAL sell sheet templates, developed to create a cohesive look and structure across multiple divisions, enabling faster content creation while maintaining brand consistency.
Nordson MEDICAL Google Display Ads
A flexible system of Google Display ad templates, designed with adaptable messaging and visuals so campaigns could be deployed seamlessly across divisions, product lines, and regions while retaining a unified brand presence.
Nordson MEDICAL Website
A full Nordson MEDICAL website redesign, led end-to-end, including the creation of a three-division architecture with color-coded differentiation, a central landing page with division-specific subdomains, and responsive layouts built with Bootstrap. The project included designing and coding all page templates, collaborating closely with IT to provide feedback on a custom CMS, refining UI/UX patterns, integrating Salesforce and Account Engagement forms, organizing site content, optimizing for SEO, and creating a comprehensive internal how-to guide to support long-term scalability.
Nordson MEDICAL Website Shop
Online store product pages, with design and UX strategy led for filtering, navigation, and product organization, including functionality testing, IT collaboration, and unifying products from multiple divisions into a seamless e-commerce experience.
Tubing Retainers Video
A commercial video, featuring animated product visuals to clearly explain features and benefits in a concise, engaging format.
Balloon Catheters Video
An explainer video concepted, animated, and edited to illustrate the assembly of a balloon catheter, using layered animation to highlight how individual Nordson MEDICAL components integrate into a final device.

Outcome

These initiatives led to improved performance across multiple channels, including higher engagement rates, stronger paid media performance, and an increase in qualified leads captured in Salesforce. Beyond individual metrics, the work strengthened Nordson MEDICAL's marketing foundation by establishing cohesive, scalable systems and templates that could be applied across future campaigns with speed, consistency, and efficiency.

This body of work demonstrates the ability to blend creative design, copywriting, and strategic planning to deliver measurable results. By managing campaigns end-to-end—from concept and production through execution and reporting—I ensured that each initiative not only maintained strong visual and brand consistency, but also directly supported business growth.