Kara Diggles

Product Launches

Project Overview

In early 2025, Nordson MEDICAL introduced PharmaLok ZerO, a next-generation clamp for the biopharma industry. I led the creative direction and execution of the product launch, developing an integrated campaign that introduced the product with clear positioning, strong visual impact, and consistent messaging across channels.

Role
Creative Direction and Design, Copywriting, Campaign Development
Scope
Multi-channel campaign including email, video, web, print, social, and digital advertising
Goal
Build anticipation ahead of launch and drive product awareness, sample requests, and sales.

Challenges

The launch campaign needed to clearly differentiate PharmaLok ZerO from legacy clamp products while building excitement prior to release. A key challenge was communicating complex technical benefits into simple, memorable messaging that would resonate with both technical and non-technical audiences. The campaign also needed to drive measurable engagement, including capturing interest through sign-ups, supporting sales conversations, and converting demand into sample requests and product sales.

Solutions

I developed and executed a multi-channel campaign, combining creative design, messaging, and technical implementation across digital, print, and video touch points, ensuring a cohesive rollout from the teaser phase through the full product launch.

PharmaLok ZerO Teaser Video
A product teaser video animated in Cinema 4D and edited in Premiere Pro, using controlled lighting and partial reveals to introduce PharmaLok ZerO.
PharmaLok ZerO Social Posts
A coordinated set of social posts featuring teaser and launch videos, built around zero-themed messaging, and adapted for multiple social platforms.
PharmaLok ZerO Press Release
A product launch press release written, designed, and distributed as an HTML email to formally introduce PharmaLok ZerO.
PharmaLok ZerO Email Campaign
A product launch email campaign created with custom messaging, imagery, and HTML design for customer distribution.
PharmaLok ZerO Website Landing Page
A dedicated product launch landing page designed, written, and coded to showcase PharmaLok ZerO, featuring product details, specifications, purchase links, and integrated Salesforce/Account Engagement lead capture.
PharmaLok ZerO Website Shop Pages
Online store product pages configured via IFS and a custom CMS, including categorization, filtering, part descriptions, imagery, 3D CAD models, and technical drawings.
PharmaLok ZerO Sample Box
A custom sample box featuring the PharmaLok ZerO icon on the cover, and designed with soft-touch and spot-gloss finishes, magnetic closure, custom foam inserts, interior product benefits, and QR codes.
PharmaLok ZerO Commercial Video
A commercial video highlighting PharmaLok ZerO features, benefits, and functionality, against a branded gradient background.
PharmaLok ZerO Sell Sheet
A product sell sheet for PharmaLok ZerO, created with the company template to clearly present images, features, benefits, specifications, and SKUs.
PharmaLok ZerO Google Display Ads
A set of Google Display ads created in multiple sizes, with consistent brand visuals, focused messaging, and a prominent call to action.
PharmaLok ZerO Google Search Ads
A targeted Google Search campaign, including keyword research, ad copywriting, creative development, and performance tracking, aligned with brand messaging and campaign objectives.

Outcome

The final zero-themed campaign was built around concise, benefit-driven messaging such as "zero tools, zero weak spots, zero limits" and launched across multiple channels, including teaser emails, countdown videos, and a landing page with Salesforce and Account Engagement integration for lead tracking. Supporting assets included a product sell sheet, sample box, social graphics, web banners, Google Search and Display ads, and a launch press release. Together, these elements built anticipation in the market and provided the sales team with materials to engage customers.

The campaign generated measurable results, including increased sign-ups compared to previous launches and new qualified leads. More importantly, it established a differentiated brand narrative that positioned PharmaLok ZerO as the future standard in biopharma clamps.

This project highlights my ability to blend creative direction, design, and marketing strategy—carrying a campaign from concept through execution while maintaining technical accuracy, visual clarity, and consistency across channels.